Best-selling author of 12 books, world-renonwed international speaker and my personal hero; Seth Godin chats to us about his latest book Linchpin "Are You Indespensable?". He gave us an exclusive interview as part of his Web 2.0 media tour, which also turns out to be his first with a South African show.

Among the few questions, we asked him how you give things for free while making a living and building a company. His answer to this question was that the poverty mindset is the one that makes everything about "me", but when you give your ideas they spread.

The decision in these changing times is one to be remarkable. Watch the interview below and leave us your thoughts on it.